Our Roots

WinifredJ is an independent British slow-fashion label, with an emphasis on quality, longevity and timelessness. Qualities that all stem from our Devonshire roots, our work is created using archival William Morris prints that continue to inspire us today.

We are on a mission to create simple, functional, beautiful clothing and homewares. Hand crafted to produce a quality that will survive the test of time. We believe pieces should be made for life not just a season; our products are designed to be passed down and found in your granddaughter's homes.

We operate from a small studio in our lovely Edwardian townhouse in beautiful Devon. Surrounded by parkland and neighbouring Dartmoor where we have the space to create and focus on building our brand.

Our founder, Jeanette Barron is a Devon-born design graduate who spent her young life in Devon and embraced adulthood in London before returning to her home town. She is now based in Plymouth, Devon.

“The brand was inspired by my grandmother 'Winifred' or Winnie to us. My grandmother was not a shopaholic or a collector of clothes. My mother would have a couple of sewing patterns that would be reused year after year when my grandmother needed a new dress.

Winnie had never heard of the terms ‘fast' or disposable fashion. She never once threw something out because it required mending. She mended it and continued to wear it.

We waste so much and think so little when it comes to our wardrobes and our shopping. I’ve devoted this brand to paving the way for a gentler, kinder way to shop, which is less about excess and more about living life beautifully.

“If my grandmother was still alive and I tried to explain 'sustainable living' to her, she would simply call it 'living.' The Winnie Dress is lovingly named after her ♥.”

– Jeanette Barron